I guess I am an old fashioned girl at heart. I much prefer the sound of the post hitting the mat than the ping of an email! And when the delivery is beautifully packaged it just heightens the senses and adds to the whole experience.
At the end of last year Eden Photography went through a rebrand. As my business grew I was busy with…well…being busy and my branding took a back seat. Working with Melissa Love was like a breath of fresh air through the halls of my business. I loved the opportunity to sit back and envision where Eden Photography was going and what kind of couples I wanted to go there with.
To say I was delighted with the end result was an understatement and I fell in love with my brand and business all over again. That can be the power of an amazing brand. My hope is that my couples now see through my brand all that Eden Photography is and as an extension of me what I stand for and represent. I wanted to show the beauty that I bring to each wedding I photograph and highlight the elegant and sophisticated direction that we are moving in, whilst all the while retaining my focus on family and celebrating the love and presence of family at the heart of every wedding I photograph.
The next step was to reinvent my packaging, which again was a process I loved. I love design and colour and I wanted my couples to also share in the excitement that I get when the postman comes to the door. I will let you decide for yourself if I have achieved that, I hope I have.
Ps the first image is of the new photobook that comes with all of my packages, it is a thing of beauty and the perfect accompnement to view with your USB.
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